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That's a transition which has been criticised elsewhere (see, for example, The Shallows: How the Internet is Changing the Way We Think, Read and Remember), but this book is a handy reminder of a time when the future appeared less clear, and how we got to where we are.
When a brilliant journalist writes about a contemporary and lava hot topic like Search-simply consider that Google which epitomizes Search experienced the phenomenal growth of 0 to billion in the short time span of five years 2000-2004 -the result is a riveting book.
It’s a ‘history of search’ story, which provides insights into Yahoo, Alta Vista, Google and the other main players.
In its sweeping survey of the history of Internet search technologies, its gossip about and analysis of Google, and its speculation on the larger cultural implications of a Web-connected world, it will likely receive attention from a variety of businesspeople, technology futurists, journalists, and interested observers of mid-2000s zeitgeist. Author John Battelle was a founder of The Industry Standard and then one of the original editors of Wired, two magazines which helped shape our early perceptions of the wild world of the Internet.
Full of colour from first-hand interviews, it helps answer the basic question: How did Google jump so far ahead in this seemingly obvious bonanza of a market? All searchers should read it." Walter Isaacson, CEO of the Aspen Institute; former editor of Time" See all Product description I found this a really interesting book.
It’s not a ‘history of Google’ story (look at ‘The Google Story’ by David Vise, if that’s what you’re after); although Google’s evolution features throughout.
There are similarities and parallels between the founders of Google and the founder of Microsoft.
In both instances they are dropouts of elite universities in order to found companies and pursue their vision.
--Peter Han --This text refers to an out of print or unavailable edition of this title.