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31-Oct-2018 03:31
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23% of the women shared their number with the young man. In the no-odor location – 13.5% of women shared their number with the young man. Twice as many women said yes in a pleasant-smelling location as those in a neutral-odor location. It’s may seem like a small difference – but statistically, the men doubled their chances of getting digits simply by changing the location of the request. The surprising factor is that the fragrance wasn’t worn by any of the men.
They simply solicited women for their contact details in a good-smelling area of a shopping mall. So make your requests in an area with a pleasant and ambient fragrance.
A total of 400 women were approached for the purpose of this experiment.
200 were approached in a pleasant-smelling location.
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A group of undergraduate students walked around in a shopping mall and identified the areas that had the best smell.
The study showed that pleasant scents improve people’s mood.
