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“Three out of 10 people who know this person say he is unkind.” The information is the same, but the framing is different, and the women were much more likely to reject mates who were framed negatively.
The researchers concluded this is probably because of “parental investment theory,” or the notion that women have to be pickier about their mates because the consequences are higher for picking the wrong one.
So what does that mean for guys who get mixed reviews on apps like Lulu that rate men?
It has slimmed down the emotional, cognitive and financial investment required by the virtual dating process to one simple question: “Do I want to do you?
The quick follow-though from swipe to sex is similarly instinctive for a generation with an appetite for immediacy.