Dating email subject line
Email subject lines might seem inconsequential, but I’d argue that they’re the ultimate micro content.Most small business owners think that content marketing seems like a good idea.So how do you cobble together something from a pile of nothing? If not, the person you’re contacting probably has 10 emails just like yours sitting on the computer screen. Even though you’re writing to someone out of the blue, do so with the belief that this person would be lucky to have you. Your profile ultimately does the selling; your email just has to pique their interest.Well, you can start by remembering these three basic rules: It’s not that “You’ve got a great smile, let’s go out sometime” is a bad opener. I read your profile and thought it was really amazing. So please look at my profile and if you like what I had to say, write back to me when you get a chance. If you’re too complimentary in that initial email, you can come off as desperate and needy. Still, the question remains: how do you say something original and flirty?Yours, Evan Every line of this message can be thrown out. Because anyone whom you contact knows by virtue of you writing to them that a) you liked their profile, b) you liked their photo and c) you’d like a reply. That, my friends, is what separates the most successful online daters from the rest of the pack. In this case, I’ve written them for men replying to women, but the steps are applicable to everyone: Every word of it.Remember, that’s why she wrote it – because she wants you to get to know her, not because she wants to be told for the umpteenth time that she’s hot. NOT the thing you like the most, NOT the thing you find most attractive, NOT the thing you have in common. It might be how she doesn’t know how to program her Ti Vo. Yes, you think it’s cool that she also likes Robert De Niro movies and skiing in Vail. The sillier and more over-the-top your email, the funnier it’ll be.When it comes to getting snubbed, email marketing is right up there with online dating and job hunting.As an email marketer — amateur or pro — you must steel yourself to massive amounts of rejection.
Micro content is easily digestible for the easily distractible, which is just about everyone these days. As I scan my Gmail account on my i Phone, I absorb several pieces of info about each email. Sender: Laura Vanderkam Email subject line: Just a Minute: What I learned from tracking my time My reaction: I think she’s that author who says we have more free time than we think we do. My reaction: Well, that’s a compelling email subject line!I see the sender name, the email subject line and possibly the preheader text. The folks at Priceonomics are content marketing geniuses. Dear Domino’s: I will totally take you up on that generous offer.Here are [some] emails I received recently, as well as how I reacted to the email subject lines: Sender: REI Email subject line: Make your campsite come to life My reaction: Ugh. How do they come up with such interesting ideas for articles? And than you for letting me save my credit card info in your handy app.The big-picture goal of email marketing is still to get people to open your emails, digest your longer-form content, and heed your calls-to-action.
But in reality, you’re lucky to get a fraction of people to open any given email.Men who treat women as unique and interesting individuals stand a much greater shot of receiving a response. The most interesting tidbit in her profile is the thing that sounds like it couldn’t have been written by anybody else in the world. Whatever it is, take her quirky tidbit and turn it into your pickup line. The most effective way to catch someone’s attention in an initial email is with fiction. Because the truth, as we’ve established, is boring. But does any of that sound like a good pickup line to you? A good joke doesn’t require an explanation – it’s obviously a joke.