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Zohar Lazar Buried in all that data were some surprising facts about how to optimize your dating profile.If you’re a gay man, pose outdoors—48 percent of the profile pics of the most popular gay men on Ok Cupid were snapped outside. ) Selfies are acceptable for women (45 percent of top-ranking straight women used them, as did 4 percent of lesbians), but not so much for men.Bruch's team devised a statistical model that maps the "decision rules" people follow during the first two steps.Bruch and her team divided the rules into two broad categories, "deal breakers" and "deal makers," used to exclude or include people for the next level of contact.Not according to a study of more than 1 million interactions on a dating website published this week in the .Instead, the results indicate that you are probably looking for "deal breakers," harshly eliminating those who do not live up to your standards. People met their romantic partners through the recommendations of friends, family, or even at real-world locations known as "bars." Whatever signals and decisions led people to couple up were lost to science. According to the Pew Research Center, 5% of Americans in a committed romantic relationship say they met their partner through an online dating site.But beyond someone's looks, how much do any of these factors matter for mate selection?One complication is that online daters are not making just one decision, but several in a series: First, people are swiping their way through profiles and deciding which to dismiss immediately or browse more closely.

of singles crawl dating sites and apps, flipping through photos and profiles of potential matches. Here at WIRED, we couldn’t help but think there might be a better way to optimize your chances, so we pulled massive amounts of data from Ok Cupid and Match.com, searching for tips that might help you master Internet dating and find someone awesome.

Then comes the choice to send a person a message, or to reply to one.

And of course, the final, crucial decision, which isn't captured by these data: whether to meet the person in the real world.

what features their potential dates are attracted to.

We even scoured the top 400 most popular Ok Cupid profiles—the hottest people on the site in ten US cities—to see what their profile pics could tell the rest of us about attracting a date.Call it the algorithm method: Working with data crunchers at the dating sites, we put together 25 tips for writing the perfect profile, selecting the right photo, and really understanding your audience.